Identity Design
This logo was created for a technology company offering B2C services. The design of the logo incorporates circuit-like elements relating to technology while connecting the words and forming a “3”, “M” and “D” as well.
Jack’s Hacks
Logo for small IT business aimed at helping individuals with their various technologies and troubleshooting. Client wanted to incorporate his “Memoji” into the logo, which included “Air buds”. I used that as a way to tie the name with the image using the apostrophe.
The JBar Group, LLC
Logo for a legal recruiting company. The client wanted a logo that was clean, professional, and incorporated a legal element. In this case, the J and B along with the line/curve above them mimic a pillar that you would see in front of a courthouse or legal building.
The Brookland Group
This logo is for an employment recruiting company. The shapes symbolize both “windows of opportunity” as well as doors to new opportunities, which relates back to starting new jobs.
Little Bean Coffee
Logo for a NYC gourmet coffee shop. The client wanted something simple, friendly, approachable, and incorporated the aqua color as it was being used in the store decor.
This logo was created for a technology company offering B2C services. The design of the logo incorporates circuit-like elements relating to technology while connecting the words and forming a “3”, “M” and “D” as well.
LMM Photography
Lifestyle photographer looking for a logo that was clean and simple, and one that she could place on all of her photos. I created 2 versions so she could have more flexibility in placement. It was important that the logo would not distract from the photo.
Family Dental Associates of NJ, LLC
Owner of family dental practice was looking for a logo that was approachable, for all ages, and clean. I wanted to create something friendly for the whole family without being too casual, while maintaining strong professionalism.
The Experience - An annual company event
A software company in the beauty industry wanted a new logo for their annual conference newly called, The Experience. The typeface was chosen to convey a technological, progressive feeling to represent the company itself—in software. The pink quarter starburst is an element from the company logo. I transformed it to a sketch to mimic the mission of the event—that it was an educational conference where you start with a sketch or an idea and from there, you learn and grow. It’s about the experience more than the result.
Julie L. Peters, Ph.D.
Women’s health psychologist in private practice was looking for a stationery identity set. She wanted her look to be feminine, professional, and clean.
EnergyHub
EnergyHub is an electric fuel company looking for a logo and stationery set. Its 3 core values—sustainability, reliability, and convenience—were the key elements in developing EnergyHub’s brand identity. The colors chosen represent those values, and the shape element is the shape formed when you overlap 3 circles—it’s the section that contains all 3 values. The overall feel of the identity is friendly, clean, and simple. It was important to develop a design that linked this welcoming and simplistic tone to EnergyHub’s nearby locations and reliable service. (Concept only)
EnergyHub
Stationery set. (Concept only)
Elastic City
Elastic City is a NYC-based walking tour that incorporates all of the senses. I developed this identity set to have a fun aesthetic, while choosing the typeface and design to mimic movement and sound. (Concept only)
Elastic City
Elastic City stationery set. (Concept only)
Millennium S.I. Brand Guidelines
I created this Brand Guidelines PDF for the entire company so that everyone could understand and utilize the correct logos, fonts, icons, and more in order to keep brand integrity and consistency throughout all company and client materials. This 32-page document covered correct and incorrect uses of their logos, minimum sizes and clear spaces, typography for various mediums, and color palettes.